the click brief

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Open rates feel reassuring but often mislead. The metrics that matter are the ones that reveal real person behaviour and intent to buy - not just the tech click that privacy features weaponize. Let’s break down what actually tells you who’s thinking about buying.

Dec 16, 2025

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10 min read

Email Marketing

The Quiet Math Behind Compounding Trust in Email and CRM

Trust compounds in CRM the same way interest does in your TFSA. Slow at first. Then, suddenly unstoppable.

Dec 9, 2025

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8 min read

Email Marketing

Start Here

Welcome to "The Click Brief"

"The Click Brief" is where I decode why people click, bail, commit, or ghost, so you can build email and marketing systems that behave like healthy relationships instead of confusing first dates.

Nov 15, 2025

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5 min read

Getting Your Data Ready for 2026: Build the Foundation Before You Automate

If your data isn’t clean, your AI is just guessing.

Dec 23, 2025

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9 min read

Data-Driven Marketing

Your Funnel isn’t Broken. Your Trust is Uneven.

Funnels don’t just move leads. They move emotion.

Nov 3, 2025

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8 min read

Data-Driven Marketing

The Most Expensive Problem You Cannot See: Vagueness

Vague emails cost more than bad ones because they quietly tank engagement.

Dec 2, 2025

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9 min read

How Psychology Seals the Deal at the Bottom of the Funnel

The last click isn’t luck. It’s psychology, timing, and trust colliding.

Nov 4, 2025

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7 min read

The Quiet Growth Lever You’re Probably Ignoring

You don’t need more leads. You need more loyalty - and smarter segmentation.

Nov 2, 2025

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7 min read

Latest Posts

Your CRM is Staring at You. It’s Time to Give it a Brain.

If you are still manually segmenting your "VIP" list based on a hunch and a spreadsheet from 2024, you aren’t just behind; you’re practically mailing paper flyers in a digital storm.

Feb 10, 2026

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9 min read

Malene Jorgensen

Your CRM is Staring at You. It’s Time to Give it a Brain.

Why B2B is Just B2C in a Trench Coat

The biggest lie in marketing is that B2B buyers transform into emotionless robots the second they step into a boardroom. They don't. They just have more people to blame if they make a bad call.

Feb 3, 2026

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9 min read

Malene Jorgensen

Your CRM is a Goldmine (And You’re Only Scratching the Surface)

If you are only using your CRM for "First Name" tags, you aren't doing lifecycle marketing.

Jan 27, 2026

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10 min read

Malene Jorgensen

Your CRM is a Goldmine (And You’re Only Scratching the Surface)

Why Your "Hail Mary" Reactivation Email is Ghosting You

You’ve spent weeks crafting the perfect "we miss you" email for those cold B2B leads, only to realize that in 2026, an inbox is a fortress and your single-channel approach is just a blunt stick hitting a stone wall.

Jan 20, 2026

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9 min read

Malene Jorgensen

Why Your "Hail Mary" Reactivation Email is Ghosting You

Top-of-Funnel Email Strategy After Form Submissions

You have their email. Great. Now stop pitching and start shaping trust. The first emails after a form fill are psychology work, not sales work.

Jan 13, 2026

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9 min read

Malene Jorgensen

Top-of-Funnel Email Strategy After Form Submissions

Email Timing Psychology: Why 'When You Send' Matters More Than Ever

Content overload and AI skepticism don’t mean email is dead. They mean timing psychology and message integrity are the new currency.

Jan 6, 2026

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9 min read

Malene Jorgensen

Email Timing Psychology: Why 'When You Send' Matters More Than Ever

Planning for 2026: What Smart Teams Start in Q1 (and Why Most Wait Too Long)

If your Q1 plan is “wing it”, your competitors are already two campaigns ahead.

Dec 30, 2025

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8 min read

Malene Jorgensen

Planning for 2026: What Smart Teams Start in Q1 (and Why Most Wait Too Long)

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connect with Malene

Email Marketing

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

The Quiet Math Behind Compounding Trust in Email and CRM

Welcome to "The Click Brief"

Data Analysis

Getting Your Data Ready for 2026: Build the Foundation Before You Automate

Your Funnel isn’t Broken. Your Trust is Uneven.

Marketing Psychology

The Most Expensive Problem You Cannot See: Vagueness

How Psychology Seals the Deal at the Bottom of the Funnel

The Quiet Growth Lever You’re Probably Ignoring

Latest Posts

Your CRM is Staring at You. It’s Time to Give it a Brain.

Why B2B is Just B2C in a Trench Coat

Your CRM is a Goldmine (And You’re Only Scratching the Surface)

Why Your "Hail Mary" Reactivation Email is Ghosting You

Top-of-Funnel Email Strategy After Form Submissions

Email Timing Psychology: Why 'When You Send' Matters More Than Ever

Planning for 2026: What Smart Teams Start in Q1 (and Why Most Wait Too Long)

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Segmentation

Dynamic Content

Lead Magnets

Personalization

Organic Marketing

Landing Pages

Email Nurture

Social Proof

Authority

Storytelling

Scarcity

Winback

MOFU

CRM Ecosystems

Reactivation

Email Marketing

Marketing Psychology

TOFU

Retention

BOFU

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