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CRM Ecosystems


Your CRM is Staring at You. It’s Time to Give it a Brain.

Feb 10, 2026

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9 min read

Your CRM is Staring at You. It’s Time to Give it a Brain.

If you are still manually segmenting your "VIP" list based on a hunch and a spreadsheet from 2024, you aren’t just behind; you’re practically mailing paper flyers in a digital storm.

Malene Jorgensen
Malene Jorgensen
Why B2B is Just B2C in a Trench Coat

Feb 3, 2026

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9 min read

Why B2B is Just B2C in a Trench Coat

The biggest lie in marketing is that B2B buyers transform into emotionless robots the second they step into a boardroom. They don't. They just have more people to blame if they make a bad call.

Malene Jorgensen
Malene Jorgensen
Your CRM is a Goldmine (And You’re Only Scratching the Surface)

Jan 27, 2026

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10 min read

Your CRM is a Goldmine (And You’re Only Scratching the Surface)

If you are only using your CRM for "First Name" tags, you aren't doing lifecycle marketing.

Malene Jorgensen
Malene Jorgensen
Planning for 2026: What Smart Teams Start in Q1 (and Why Most Wait Too Long)

Dec 30, 2025

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8 min read

Planning for 2026: What Smart Teams Start in Q1 (and Why Most Wait Too Long)

If your Q1 plan is “wing it”, your competitors are already two campaigns ahead.

Malene Jorgensen
Malene Jorgensen
Getting Your Data Ready for 2026: Build the Foundation Before You Automate

Dec 23, 2025

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9 min read

Getting Your Data Ready for 2026: Build the Foundation Before You Automate

If your data isn’t clean, your AI is just guessing.

Malene Jorgensen
Malene Jorgensen
The Quiet Math Behind Compounding Trust in Email and CRM

Dec 9, 2025

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8 min read

The Quiet Math Behind Compounding Trust in Email and CRM

Trust compounds in CRM the same way interest does in your TFSA. Slow at first. Then, suddenly unstoppable.

Malene Jorgensen
Malene Jorgensen
The Most Expensive Problem You Cannot See: Vagueness

Dec 2, 2025

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9 min read

The Most Expensive Problem You Cannot See: Vagueness

Vague emails cost more than bad ones because they quietly tank engagement.

Malene Jorgensen
Malene Jorgensen
From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Nov 18, 2025

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11 min read

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

If your CRM is full of empty fields, duplicate contacts or outdated records, you’re flying blind. Let’s fix that pipeline so you can send smarter emails, report stronger results, and unleash AI (without garbage coming out).

Malene Jorgensen
Malene Jorgensen
Your CRM is More than a Tool. It’s an Influence Ecosystem.

Nov 3, 2025

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8 min read

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Influence isn’t just about who clicks. It’s about how your data behaves.

Malene Jorgensen
Malene Jorgensen

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