Logo
the click brief
Search
subscribe
sign in
home
archive

CRM Ecosystems


Getting Your Data Ready for 2026: Build the Foundation Before You Automate

Dec 23, 2025

•

9 min read

Getting Your Data Ready for 2026: Build the Foundation Before You Automate

If your data isn’t clean, your AI is just guessing.

Malene Jorgensen
Malene Jorgensen
The Quiet Math Behind Compounding Trust in Email and CRM

Dec 9, 2025

•

8 min read

The Quiet Math Behind Compounding Trust in Email and CRM

Trust compounds in CRM the same way interest does in your TFSA. Slow at first. Then, suddenly unstoppable.

Malene Jorgensen
Malene Jorgensen
The Most Expensive Problem You Cannot See: Vagueness

Dec 2, 2025

•

9 min read

The Most Expensive Problem You Cannot See: Vagueness

Vague emails cost more than bad ones because they quietly tank engagement.

Malene Jorgensen
Malene Jorgensen
From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Nov 18, 2025

•

11 min read

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

If your CRM is full of empty fields, duplicate contacts or outdated records, you’re flying blind. Let’s fix that pipeline so you can send smarter emails, report stronger results, and unleash AI (without garbage coming out).

Malene Jorgensen
Malene Jorgensen
Your CRM is More than a Tool. It’s an Influence Ecosystem.

Nov 3, 2025

•

8 min read

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Influence isn’t just about who clicks. It’s about how your data behaves.

Malene Jorgensen
Malene Jorgensen

the click brief

Get weekly strategic insights for email marketing, marketing data, and marketing psychology and learn how to make data work for you. You’ll learn how to interpret key performance metrics, apply cognitive triggers to improve engagement, and craft high-impact email campaigns that drive conversions.

I consent to receive newsletters via email. Sign up Terms of service.

© 2025 The Click Brief.

Report abuse

Privacy policy

Terms of use

Powered by beehiiv