the click brief | archive | the click brief

Your CRM is Staring at You. It’s Time to Give it a Brain.

Feb 10, 2026

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9 min read

Your CRM is Staring at You. It’s Time to Give it a Brain.

If you are still manually segmenting your "VIP" list based on a hunch and a spreadsheet from 2024, you aren’t just behind; you’re practically mailing paper flyers in a digital storm.

Malene Jorgensen

Feb 3, 2026

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9 min read

Why B2B is Just B2C in a Trench Coat

The biggest lie in marketing is that B2B buyers transform into emotionless robots the second they step into a boardroom. They don't. They just have more people to blame if they make a bad call.

Malene Jorgensen

Your CRM is a Goldmine (And You’re Only Scratching the Surface)

Jan 27, 2026

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10 min read

Your CRM is a Goldmine (And You’re Only Scratching the Surface)

If you are only using your CRM for "First Name" tags, you aren't doing lifecycle marketing.

Malene Jorgensen

Why Your "Hail Mary" Reactivation Email is Ghosting You

Jan 20, 2026

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9 min read

Why Your "Hail Mary" Reactivation Email is Ghosting You

You’ve spent weeks crafting the perfect "we miss you" email for those cold B2B leads, only to realize that in 2026, an inbox is a fortress and your single-channel approach is just a blunt stick hitting a stone wall.

Malene Jorgensen

Top-of-Funnel Email Strategy After Form Submissions

Jan 13, 2026

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9 min read

Top-of-Funnel Email Strategy After Form Submissions

You have their email. Great. Now stop pitching and start shaping trust. The first emails after a form fill are psychology work, not sales work.

Malene Jorgensen

Email Timing Psychology: Why 'When You Send' Matters More Than Ever

Jan 6, 2026

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9 min read

Email Timing Psychology: Why 'When You Send' Matters More Than Ever

Content overload and AI skepticism don’t mean email is dead. They mean timing psychology and message integrity are the new currency.

Malene Jorgensen

Planning for 2026: What Smart Teams Start in Q1 (and Why Most Wait Too Long)

Dec 30, 2025

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8 min read

Planning for 2026: What Smart Teams Start in Q1 (and Why Most Wait Too Long)

If your Q1 plan is “wing it”, your competitors are already two campaigns ahead.

Malene Jorgensen

Getting Your Data Ready for 2026: Build the Foundation Before You Automate

Dec 23, 2025

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9 min read

Getting Your Data Ready for 2026: Build the Foundation Before You Automate

If your data isn’t clean, your AI is just guessing.

Malene Jorgensen

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Dec 16, 2025

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10 min read

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Open rates feel reassuring but often mislead. The metrics that matter are the ones that reveal real person behaviour and intent to buy - not just the tech click that privacy features weaponize. Let’s break down what actually tells you who’s thinking about buying.

Malene Jorgensen