Logo
the click brief
Search
subscribe
sign in
home
archive

Lifetime Value


Getting Your Data Ready for 2026: Build the Foundation Before You Automate

Dec 23, 2025

•

9 min read

Getting Your Data Ready for 2026: Build the Foundation Before You Automate

If your data isn’t clean, your AI is just guessing.

Malene Jorgensen
Malene Jorgensen
Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Dec 16, 2025

•

10 min read

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Open rates feel reassuring but often mislead. The metrics that matter are the ones that reveal real person behaviour and intent to buy - not just the tech click that privacy features weaponize. Let’s break down what actually tells you who’s thinking about buying.

Malene Jorgensen
Malene Jorgensen
From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Nov 18, 2025

•

11 min read

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

If your CRM is full of empty fields, duplicate contacts or outdated records, you’re flying blind. Let’s fix that pipeline so you can send smarter emails, report stronger results, and unleash AI (without garbage coming out).

Malene Jorgensen
Malene Jorgensen
The Psychology Behind Videos in Email: Why People Click Play

Nov 11, 2025

•

10 min read

The Psychology Behind Videos in Email: Why People Click Play

The human brain is wired to notice motion. Your subscribers’ brains are no different.

Malene Jorgensen
Malene Jorgensen
How Psychology Seals the Deal at the Bottom of the Funnel

Nov 4, 2025

•

7 min read

How Psychology Seals the Deal at the Bottom of the Funnel

The last click isn’t luck. It’s psychology, timing, and trust colliding.

Malene Jorgensen
Malene Jorgensen
Your CRM is More than a Tool. It’s an Influence Ecosystem.

Nov 3, 2025

•

8 min read

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Influence isn’t just about who clicks. It’s about how your data behaves.

Malene Jorgensen
Malene Jorgensen
The Quiet Growth Lever You’re Probably Ignoring

Nov 2, 2025

•

7 min read

The Quiet Growth Lever You’re Probably Ignoring

You don’t need more leads. You need more loyalty - and smarter segmentation.

Malene Jorgensen
Malene Jorgensen

the click brief

Get weekly strategic insights for email marketing, marketing data, and marketing psychology and learn how to make data work for you. You’ll learn how to interpret key performance metrics, apply cognitive triggers to improve engagement, and craft high-impact email campaigns that drive conversions.

I consent to receive newsletters via email. Sign up Terms of service.

© 2025 The Click Brief.

Report abuse

Privacy policy

Terms of use

Powered by beehiiv