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Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Dec 16, 2025

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10 min read

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Open rates feel reassuring but often mislead. The metrics that matter are the ones that reveal real person behaviour and intent to buy - not just the tech click that privacy features weaponize. Let’s break down what actually tells you who’s thinking about buying.

Malene Jorgensen
Malene Jorgensen
The Quiet Math Behind Compounding Trust in Email and CRM

Dec 9, 2025

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8 min read

The Quiet Math Behind Compounding Trust in Email and CRM

Trust compounds in CRM the same way interest does in your TFSA. Slow at first. Then, suddenly unstoppable.

Malene Jorgensen
Malene Jorgensen
The Most Expensive Problem You Cannot See: Vagueness

Dec 2, 2025

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9 min read

The Most Expensive Problem You Cannot See: Vagueness

Vague emails cost more than bad ones because they quietly tank engagement.

Malene Jorgensen
Malene Jorgensen
Why Your Personal Newsletter is the Ultimate Thought-Leadership Engine

Nov 25, 2025

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11 min read

Why Your Personal Newsletter is the Ultimate Thought-Leadership Engine

Imagine your next prospect saying, “I actually wait to see what’s in your inbox” - and meaning it.

Malene Jorgensen
Malene Jorgensen
From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Nov 18, 2025

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11 min read

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

If your CRM is full of empty fields, duplicate contacts or outdated records, you’re flying blind. Let’s fix that pipeline so you can send smarter emails, report stronger results, and unleash AI (without garbage coming out).

Malene Jorgensen
Malene Jorgensen
The Psychology Behind Videos in Email: Why People Click Play

Nov 11, 2025

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10 min read

The Psychology Behind Videos in Email: Why People Click Play

The human brain is wired to notice motion. Your subscribers’ brains are no different.

Malene Jorgensen
Malene Jorgensen
Your CRM is More than a Tool. It’s an Influence Ecosystem.

Nov 3, 2025

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8 min read

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Influence isn’t just about who clicks. It’s about how your data behaves.

Malene Jorgensen
Malene Jorgensen
The 21-Day Tip: Reactivate Cold Leads Before They Ghost for Good

Nov 2, 2025

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7 min read

The 21-Day Tip: Reactivate Cold Leads Before They Ghost for Good

Waiting 90 days to re-engage is like showing up to a house party after the lights are on. You can do it, but the energy is gone.

Malene Jorgensen
Malene Jorgensen

the click brief

Get weekly strategic insights for email marketing, marketing data, and marketing psychology and learn how to make data work for you. You’ll learn how to interpret key performance metrics, apply cognitive triggers to improve engagement, and craft high-impact email campaigns that drive conversions.

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