B2B

Stop Asking For "15 minutes" Like a Needy Ex

Mar 10, 2026

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9 min read

Stop Asking For "15 minutes" Like a Needy Ex

In B2B, the "Request a Demo" button is often where good intentions go to die. We treat the bottom of the funnel like a marriage proposal on a first date, then wonder why our click rates resemble a ghost town.

Malene Jorgensen

Timing is Everything (Especially When the Money is on the Table)

Mar 3, 2026

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9 min read

Timing is Everything (Especially When the Money is on the Table)

Your subscribers don't hate your product. They just literally don't have the money for it right now. If you are sending "Buy Now" emails during a budget freeze, you aren't marketing; you are shouting at a closed door.

Malene Jorgensen

Why Your Data Has "Main Character Energy" (and How to Read It)

Feb 24, 2026

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9 min read

Why Your Data Has "Main Character Energy" (and How to Read It)

Numbers tell you what happened, but behaviour tells you why. If you are only looking at open rates, you are essentially reading the plot summary of a movie instead of watching the performance.

Malene Jorgensen

B2B vs B2C: Why Your "Buy Now" Button is Ghosting You

Feb 17, 2026

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9 min read

B2B vs B2C: Why Your "Buy Now" Button is Ghosting You

If you try to sell a $50,000 enterprise SaaS solution with the same frantic energy as a "20% off leggings" flash sale, the only thing you will successfully convert is your sender reputation into "junk." B2B nurturing is a marathon in a tuxedo, while B2C is a sprint in light-up sneakers.

Malene Jorgensen

Feb 3, 2026

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9 min read

Why B2B is Just B2C in a Trench Coat

The biggest lie in marketing is that B2B buyers transform into emotionless robots the second they step into a boardroom. They don't. They just have more people to blame if they make a bad call.

Malene Jorgensen

Why Your "Hail Mary" Reactivation Email is Ghosting You

Jan 20, 2026

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9 min read

Why Your "Hail Mary" Reactivation Email is Ghosting You

You’ve spent weeks crafting the perfect "we miss you" email for those cold B2B leads, only to realize that in 2026, an inbox is a fortress and your single-channel approach is just a blunt stick hitting a stone wall.

Malene Jorgensen

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Dec 16, 2025

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10 min read

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Open rates feel reassuring but often mislead. The metrics that matter are the ones that reveal real person behaviour and intent to buy - not just the tech click that privacy features weaponize. Let’s break down what actually tells you who’s thinking about buying.

Malene Jorgensen

B2B

Stop Asking For "15 minutes" Like a Needy Ex

Timing is Everything (Especially When the Money is on the Table)

Why Your Data Has "Main Character Energy" (and How to Read It)

B2B vs B2C: Why Your "Buy Now" Button is Ghosting You

Why B2B is Just B2C in a Trench Coat

Why Your "Hail Mary" Reactivation Email is Ghosting You

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

the click brief