Logo
the click brief
Search
subscribe
sign in
home
archive

Automation


From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Nov 18, 2025

•

11 min read

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

If your CRM is full of empty fields, duplicate contacts or outdated records, you’re flying blind. Let’s fix that pipeline so you can send smarter emails, report stronger results, and unleash AI (without garbage coming out).

Malene Jorgensen
Malene Jorgensen
The Psychology Behind Videos in Email: Why People Click Play

Nov 11, 2025

•

10 min read

The Psychology Behind Videos in Email: Why People Click Play

The human brain is wired to notice motion. Your subscribers’ brains are no different.

Malene Jorgensen
Malene Jorgensen

the click brief

Get weekly strategic insights for email marketing, marketing data, and marketing psychology and learn how to make data work for you. You’ll learn how to interpret key performance metrics, apply cognitive triggers to improve engagement, and craft high-impact email campaigns that drive conversions.

I consent to receive newsletters via email. Sign up Terms of service.

© 2025 The Click Brief.

Report abuse

Privacy policy

Terms of use

Powered by beehiiv