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Email Nurture


The Most Expensive Problem You Cannot See: Vagueness

Dec 2, 2025

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9 min read

The Most Expensive Problem You Cannot See: Vagueness

Vague emails cost more than bad ones because they quietly tank engagement.

Malene Jorgensen
Malene Jorgensen
The Psychology Behind Videos in Email: Why People Click Play

Nov 11, 2025

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10 min read

The Psychology Behind Videos in Email: Why People Click Play

The human brain is wired to notice motion. Your subscribers’ brains are no different.

Malene Jorgensen
Malene Jorgensen

the click brief

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