Email Nurture

Feb 3, 2026

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9 min read

Why B2B is Just B2C in a Trench Coat

The biggest lie in marketing is that B2B buyers transform into emotionless robots the second they step into a boardroom. They don't. They just have more people to blame if they make a bad call.

Malene Jorgensen

Your CRM is a Goldmine (And You’re Only Scratching the Surface)

Jan 27, 2026

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10 min read

Your CRM is a Goldmine (And You’re Only Scratching the Surface)

If you are only using your CRM for "First Name" tags, you aren't doing lifecycle marketing.

Malene Jorgensen

Why Your "Hail Mary" Reactivation Email is Ghosting You

Jan 20, 2026

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9 min read

Why Your "Hail Mary" Reactivation Email is Ghosting You

You’ve spent weeks crafting the perfect "we miss you" email for those cold B2B leads, only to realize that in 2026, an inbox is a fortress and your single-channel approach is just a blunt stick hitting a stone wall.

Malene Jorgensen