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The Psychology Behind Videos in Email: Why People Click Play

Nov 11, 2025

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10 min read

The Psychology Behind Videos in Email: Why People Click Play

The human brain is wired to notice motion. Your subscribers’ brains are no different.

Malene Jorgensen
Malene Jorgensen
How Psychology Seals the Deal at the Bottom of the Funnel

Nov 4, 2025

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7 min read

How Psychology Seals the Deal at the Bottom of the Funnel

The last click isn’t luck. It’s psychology, timing, and trust colliding.

Malene Jorgensen
Malene Jorgensen

the click brief

This weekly newsletter delivers evidence-backed insights at the intersection of data analytics, marketing psychology and email strategy. You’ll learn how to interpret key performance metrics, apply cognitive triggers to improve engagement, and craft high-impact email campaigns that drive conversions.

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