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Data-Driven Marketing

Data-Driven Marketing


Getting Your Data Ready for 2026: Build the Foundation Before You Automate

Dec 23, 2025

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9 min read

Getting Your Data Ready for 2026: Build the Foundation Before You Automate

If your data isn’t clean, your AI is just guessing.

Malene Jorgensen
Malene Jorgensen
The Quiet Math Behind Compounding Trust in Email and CRM

Dec 9, 2025

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8 min read

The Quiet Math Behind Compounding Trust in Email and CRM

Trust compounds in CRM the same way interest does in your TFSA. Slow at first. Then, suddenly unstoppable.

Malene Jorgensen
Malene Jorgensen
From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

Nov 18, 2025

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11 min read

From Sloppy Lists to Smart Emails: How Structured CRM Data Powers the Lifecycle Engine

If your CRM is full of empty fields, duplicate contacts or outdated records, you’re flying blind. Let’s fix that pipeline so you can send smarter emails, report stronger results, and unleash AI (without garbage coming out).

Malene Jorgensen
Malene Jorgensen
Your CRM is More than a Tool. It’s an Influence Ecosystem.

Nov 3, 2025

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8 min read

Your CRM is More than a Tool. It’s an Influence Ecosystem.

Influence isn’t just about who clicks. It’s about how your data behaves.

Malene Jorgensen
Malene Jorgensen
Your Funnel isn’t Broken. Your Trust is Uneven.

Nov 3, 2025

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8 min read

Your Funnel isn’t Broken. Your Trust is Uneven.

Funnels don’t just move leads. They move emotion.

Malene Jorgensen
Malene Jorgensen
The Quiet Growth Lever You’re Probably Ignoring

Nov 2, 2025

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7 min read

The Quiet Growth Lever You’re Probably Ignoring

You don’t need more leads. You need more loyalty - and smarter segmentation.

Malene Jorgensen
Malene Jorgensen
The 21-Day Tip: Reactivate Cold Leads Before They Ghost for Good

Nov 2, 2025

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7 min read

The 21-Day Tip: Reactivate Cold Leads Before They Ghost for Good

Waiting 90 days to re-engage is like showing up to a house party after the lights are on. You can do it, but the energy is gone.

Malene Jorgensen
Malene Jorgensen

the click brief

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