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Growth Strategy


The Psychology Behind Videos in Email: Why People Click Play

Nov 11, 2025

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10 min read

The Psychology Behind Videos in Email: Why People Click Play

The human brain is wired to notice motion. Your subscribers’ brains are no different.

Malene Jorgensen
Malene Jorgensen
The Quiet Growth Lever You’re Probably Ignoring

Nov 2, 2025

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7 min read

The Quiet Growth Lever You’re Probably Ignoring

You don’t need more leads. You need more loyalty - and smarter segmentation.

Malene Jorgensen
Malene Jorgensen

the click brief

This weekly newsletter delivers evidence-backed insights at the intersection of data analytics, marketing psychology and email strategy. You’ll learn how to interpret key performance metrics, apply cognitive triggers to improve engagement, and craft high-impact email campaigns that drive conversions.

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