Newsletters

Your CRM is Staring at You. It’s Time to Give it a Brain.

Feb 10, 2026

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9 min read

Your CRM is Staring at You. It’s Time to Give it a Brain.

If you are still manually segmenting your "VIP" list based on a hunch and a spreadsheet from 2024, you aren’t just behind; you’re practically mailing paper flyers in a digital storm.

Malene Jorgensen

Top-of-Funnel Email Strategy After Form Submissions

Jan 13, 2026

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9 min read

Top-of-Funnel Email Strategy After Form Submissions

You have their email. Great. Now stop pitching and start shaping trust. The first emails after a form fill are psychology work, not sales work.

Malene Jorgensen

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Dec 16, 2025

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10 min read

Open Rates Lie: What Email Metrics Actually Tell You About Buyer Intent

Open rates feel reassuring but often mislead. The metrics that matter are the ones that reveal real person behaviour and intent to buy - not just the tech click that privacy features weaponize. Let’s break down what actually tells you who’s thinking about buying.

Malene Jorgensen